Subscription boxes have been one of the most convenient marketing strategies and product distribution methods ever devised to deliver merchandise for brands with niche customers. A lot of companies like vinyl figure manufacturer Funko are really into it. And Disney’s not going to be left behind with this popular gimmick.
Their online store shopDisney has recently launched the Disney Princess Enchanted Collection, promising subscription boxes for little girls filled with a magical merchandise experience themed around one particular Disney Princess per box in the series.
Available in regular and deluxe editions, each Disney Princes Enchanted Collection subscription box contains a video greeting from the featured Princess, one authentic princess costume from the Disney Store, a read-along storybook with CD, stickers and activity materials, and a Special Offer voucher for $10 off on a minimum $50 purchase either on Disney Stores or shopDisney itself. The deluxe box ups the number of extra Princess treats and activities.
The first subscription box for the Disney Princess Enchanted Collection, starring Belle from Beauty and the Beast, is now up for preorder at shopDisney, with a delivery date of December up to the 25th. Here’s a list of Princesses featuring in the series so far:
- Belle: Don’t judge a book by its cover (Beauty and the Beast)
- Moana: Find your own way
- Ariel: Explore new worlds (The Little Mermaid)
- Jasmine: See the good in others (Aladdin)
- Aurora: Always wonder what’s possible (Sleeping Beauty)
- Cinderella: Never give up
These subscription boxes are priced as low as $49.99 each ($79.99 deluxe) which includes shipping and handling costs.