Disney XD has been ruling children’s cable programming ever since 2017, with some incredibly awesome series like Frozen: The Series and the long-awaited revival of the iconic 1980s show Ducktales. But The House of Mouse has only just begun in redefining what future programs can be seen in Disney XD.
This recent development’s going to knock some socks off. Disney XD is soon showing E-Sport competitions, courtesy of the household name for sports videogames, Electronic Arts. EA has inked an exclusive broadcast contract with Disney XD and ESPN to show coverage of the EA Sports Madden NFL 18 Championship Series.
In a prepared statement, EA senior VP and Competitive Gaming Division GM Todd Sitrin said their collaboration with ESPN and Disney XD will help bring top-notch E-Sports coverage of this competition in the hit videogame installment Madden NFL 18 to fans of sports gaming and EA all over the world.
Two E-Sports events will be covered through this agreement with ESPN and Disney XD. One is the The “Madden NFL 18″ Club Championship tournament, which began last week during Pro Bowl, January 26. The other is the Madden NFL Ultimate League, starting February 2 until April 28, the NFL Draft.
EA’s Madden NFL 18 has spent about the last 12 months comfortably sitting in Top 10 Best-Selling Videogame lists, a powerful indicator of its franchise staying power since the first Madden came out back in 1988. The latest installment is hailed as the most realistic NFL videogame yet, thanks to assistance from the real-world league.
Time will tell if this deal will lead to more E-Sporting events finding a ready coverage broadcaster in Disney XD. It’d make for a nice change of pace from the hit series such sporting coverage would air alongside of.