When it comes to branded videogames, Disney tends to be hit or miss. Fans can probably still remember early in 2017 when the House of Mouse shut down their in-house game development team Avalanche. They were of course the makers of Disney Infinity, which was very popular with gamers everywhere.
With the House of Mouse having shut down in-house game development for a time, they’re instead making partnerships with third-party developers to bring out new titles for the Disney gamer-base. They’re also going to make new inroads into the mobile gaming market, and are thus collaborating with mobile-app development outfits.
One of these new game-development partners with the house of mouse is PerBlue, a company that has produced some casual game apps. This collaboration was announced Tuesday by Disney gaming division executive Kyle Laughlin, while he was making a keynote speech at the Casual Connect game-con held in Disneyland, Anaheim.
On the side of PerBlue, based in Madison, Wisconsin, the company’s chief operations officer Forrest Woolworth sent an email publicizing the Disney partnership, but begged off on revealing what sort of game app they were developing for the House of Mouse. Woolworth wrote that PerBlue is excited about the project.
A look at PerBlue’s 10-year game portfolio would have it that their forte is making RPG-style fantasy titles that involve leveling up a party of heroes in a series of battles. Prominent games include Portal Quest on Android, and DragonSoul which they sold to a Japanese firm back in 2016.
PerBlue joins other mobile-app developers in the new Disney game development initiative such as GameLoft, Glu and Ludia. In terms of major brand collaborators, there’s Electronic Arts which has an exclusive deal for making Star Wars videogames, and Japanese giant Square-Enix which develops the Kingdom Hearts series featuring Disney characters.