Avengers: Infinity War isn’t just highly anticipated by fans of the Marvel Cinematic Universe stateside. It has quite a strong following in other countries as well. The first preview for the film, released close to the end of the previous year, is the most-watched trailer in 24 hours on YouTube.
The views for that video must probably come from many corners of the world. But now Marvel is ready to bring its marketing to a truly international level with the first iteration of that trailer with foreign subtitles. First to come out is the International Japanese trailer for Infinity War.
This trailer with Japanese subtitles and narrative voiceover offers no new imagery that hasn’t been seen in the original American-audience preview. But it does switch around the order that some scenes were presented, and in doing so have slightly altered the overall atmosphere of the trailer for the Japanese market.
For instance, the original line uttered by Samuel l. Jackson’s Nick Fury from the first Avengers (2012), reprised in voiceover by all the Avengers actors during the first Infinity War trailer, was replaced by a Japanese narrator. They also pushed back the actual appearance of Thanos (Josh Brolin) until later.
And then, the scene where Thor (Chris Hemsworth) meets the Guardians of the Galaxy, which came at the end of the titles and served as a humorous hook, was moved back to within the trailer proper, where it’s sandwiched between Thanos’ voiceover lines and becomes unexpectedly more ominous in nature.
The grouping together of the action scenes where Thanos beats up Spider-Man (Tom Holland) and Iron Man (Robert Downey Jr.) also add to the gravity of the situation in the Japanese preview. It thus makes the battle scene in Wakanda seem even more of a “Bolivian Army” moment than before.
While there’s nothing in the Japanese edition that we haven’t seen before, it’s hoped that the release of this trailer, kicking off a succession of international previews, will soon shed more light into the circumstances of the MCU world as of Avengers: Infinity War. The movie premieres on May 4.