DISNEY’S ‘THE JUNGLE BOOK’ FEATURED ON SUPER BOWL 50

Disney’s latest take on ‘The Jungle Book’ has a teaser trailer aired during the 2016 Super Bowl. Its Disney’s latest offering on what seems to be a lucrative path of reimagining previous animated classics to live-action and CGI re-imaginings. ‘Alice in Wonderland’ kicked this off last 2010, followed by Maleficient (2014) and Cinderella (2015). This year Disney revved things up by offering three more films following the same trend on top of the man-cub’s adventure: The sequel to 2010’s Alice, ‘Alice Through the Looking Glass’, Roald Dahl’s adaptation of ‘The BFG’ directed by Steven Spielberg, and ‘Pete’s Dragon’.

Disney hopes that the Super Bowl plug of The Jungle Book will boost Disney’s effort of promoting their movies following the same genre. Just recently and days before the Super Bowl, ‘Alice Through the Looking Glass’ managed to land a TV spot, online video with a tagline indicative of Disney’s aggressive thrust: “It’s about time!”.

As of to date, Disney somehow repackaged the Rudyard Kipling classic to become an action and adventure film with a dash of healthy comedy. Under the helm of Jon Favreau (director of ‘Elf’ and ‘Iron Man 1 &2’), and witty pen of Justin Mark (‘Street Fighter: The Legend of Chun Li’), ‘The Jungle Book’ remake promises to have more playful and comedic elements as it unfolds the story of the man-cub Mowgli (played by Neel Sethi) and his coming of age at the jungles of India. The Super Bowl teaser also highlighted the vocal performances of Sir Ben Kingsley as the wise panther Bagheera who mentors Mowgli as he journey back to the ‘man village’. Other than Kingsley, the voices behind other CGI characters include: Bill Murray as Baloo, Christopher Walken as King Louie, Idris Elba as the villainous tiger Shere Khan, and Scarlett Johansson as the boa constrictor Kaa. Performances from such powerhouses will certainly guarantee a varying degree of humor and frivolity to somehow offset several dramatic and intense elements of the story.

It’s good to know as well that ‘The Jungle Book’ has officially received a rating of PG read: “for sequence of scary action and peril” as compared to the ‘Pirates of the Carribean’ which had a rating of PG-13. This means that the former is expected to be more family friendly than its swash-buckling counterpart that it has frequently alluded to. The Jungle Book also promises to feature fresh music from Richard M. Sherman – the musician behind Disney’s 1967 animated version bearing the same title.

Because of these, it will not come as a surprise that ‘The Jungle Book’ managed to be included in the ‘Most Anticipated Movies’ list of 2016. The Super Bowl trailer definitely is the evidence of this and in case you missed it, check out the video below.

Disney’s ‘The Jungle Book’ is set to open in US theaters on April 15, 2016.

 

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