Monsters University is providing some great details into the staying power of Pixar’s movies. In the opening weekend of the film this past weekend, Monsters University pulled in over $80M in sales! While that number is huge, the second-largest ever for a Pixar film, the most intriguing stat Disney released is that over 60% of the sales came from people 25 years and younger! We all know Disney will forever have a pull with kids, but to see a franchise that began over a decade ago grab that high of a young audience is great to see for Disney and Pixar’s brands moving forward.
Have you seen Monsters University yet? Do you fit within that young age bracket?