Disney Turns iPad Into a Virtual PlayMAT Toy for Kids with AppMATes

Disney has been known as a pioneer in many facets of the motion picture and theme park industries. And now they have taken that ingenuity into the realm of technology by introducing an industry first.  The Disney AppMATes Mobile Application Toy utilizes a patent-pending technology which syncs sensors on the toys to the app on the iPad, as shown in the video above. Each toy displays different features within the iPad app that are specific to that character.

The Cars 2 Appmates features include:

  • Exploration — Drive around and explore Radiator Springs by simply placing the Cars toy on the iPad screen and turning it in any direction you’d like.
  • Racing — Challenge fellow World Grand Prix opponents and other Radiator Springs characters on five different racetracks.
  • Directed Game Play — Perform missions unique to each Cars character. Collect hubcaps, the virtual currency in Radiator Springs and then exchange them for items to trick out your car.

Disney Appmates toys will be available on October 1st at national retailers, Apple Store, Apple Store online, Disney Store and DisneyStore.com with vehicle two-packs (SRP $19.99) featuring four characters including Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters — Francesco Bernoulli and Shu Todoroki — will launch in November and be available exclusively through Apple Store and Apple Store online.

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